Our vision is focused along five strategic axes:

1. Promoting active tourism, or in other words, tourism where the traveller is not just a passive spectator of a tourism product, but is immersed in the experience in order to become a participant and live life to the fullest, most notably through cycling.
2. Highlighting the insular nature of Montréal by enhancing the St. Lawrence River and its canals through the blue axis. We take advantage of the efforts to enhance blue spaces, starting with the Montréal and Montérégie regions (Lachine, Soulanges, Sainte-Anne, and Beauharnois canals).
3. Recognizing the determining role that natural spaces play in Québec through the green axis. Montréal and the surrounding region boast an extensive network of nature parks, and our objective is to increase awareness of these ecosystems and to foster an experience of intimacy with nature.
4. Encouraging local products, which are an indispensable component of the tourism experience in Québec, most notably through regional gastronomy. We offer our clients a menu that balances the specific needs of an active clientele who exert themselves physically every day with a progressive cuisine that features regional and seasonal delicacies.
5. Encouraging the discovery of historical pleasures through the heritage axis. The region is rich with archaeological and built heritage, which is of interest to us all.